Model for a MMAD ("Music Making a Difference") House Concert

 Host: Anyone passionate about a non-profit they wish to support in a fun, engaging, and sociable way.

What is a MMAD House Concert?:  A gathering in one's home to support live, original music while benefiting a favorite non-profit through a unique and intimate afternoon or evening of entertainment and socializing.    

 What is involved? - Simply inviting friends, family, associates, and acquaintances to your home to 1) learn about a worthy cause (usually the host's favorite non-profit); 2) enjoy a brief and  entertaining concert; and 3) meet and mix with other like-minded folks.

 How much space do I need? - Only a modest sized room (i.e. 12' x 20' or larger) is needed for a typical house concert.  A relatively small room can be temporarily rearranged to accommodate a number of attendees using chairs arranged in theatre style.   

 How many should I invite? - This is in part determined by your space.  However many you hope to have in attendance for the event, you will want to invite at least four times that number.  For instance, if you would like 15 people to attend, invite 60 or more.  This is necessary because many people cannot come at a given time even though they would like to.  If you wish, the non-profit you are supporting may invite their email contact list.  

 How should I invite them ? - Email invitations are most common.   You may wish to also follow up with a phone call, especially to those you would most like to attend (i.e. those you believe may be able and willing to donate generously).  A direct, personal invitation can be impressive and effective today since it is so uncommon.  Always ask for an RSVP so you can plan on appropriate seating and refreshments (if you choose to provide them).

 Is there a cover charge? - I prefer not because it encourages folks to attend when there is no cost or obligation.  The invitation should state that, though there is no charge for the event, it is intended as a fund raiser for _______ non-profit and the a donation at any level is welcome.  Upon learning of the non-profit and enjoying the gathering, many attendees will typically be inspired to donate at a level that is comfortable for them...often more than what a cover charge would have been.  There is NEVER any pressure imposed and privacy is maintained around any giving.    

 How long should the event be and what is the agenda? - Usually 2 - 3 hours at the most. Here is a sample flow:

 First 30 minutes: Allow folks to gather, mingle, and enjoy snacks

  • Next 5-10 minutes: A brief description of the work of the non-profit
  • Next 60 minutes: a fun and engaging musical concert
  • Next 5-10 minutes - recap of the work of the non-profit and gentle encouragement to consider donating to the cause.  Explanation as to how the donations will be split between the artist and the non-profit (the bulk of the donations go to the non-profit) Usually there is a receptacle (box, basket, etc.) into which they can voluntarily and discreetly put cash or checks.                                                              
  • Allow guests to mingle and snack before departing.

 What about food or refreshments? - This is entirely up to each individual host as to 1) whether you wish to serve food and/or drink; and 2) if so, what type.  Usually it is good to at least offer beverages.  Cheese, hummus, and crackers can be a fairly simple addition if so desired.  Wine can also be attractive and relatively inexpensive with the quality box wines now available.

  In summary a MMAD House Concert is a gathering of folks in support of a worthy cause while enjoying  quality entertainment and pleasant socializing with like minded others in a comfortable and intimate setting